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I Johan started Glow Kit Co because we saw a growing problem in the beauty and health industry, too many products promise transformation but come at the cost of your well-being. From harsh heat tools to chemical-heavy treatments, people were unknowingly damaging their hair and bodies in the pursuit of looking good. I wanted to change that.

That’s why I set out to create simple, effective beauty tools that actually care for you, starting with our signature heatless curls kit. It began as a personal mission, testing dozens of materials, shapes, and methods at home, until I landed on something that not only worked beautifully but also preserved hair health. Friends noticed. They started asking for their own kits. That’s when I knew this needed to be bigger.

Along the way, we’ve grown from a one-product idea into a community of customers who value clean beauty solutions. We’ve received incredible feedback, seen our kits featured in wellness blogs, and have partnered with salons that share our vision of conscious styling. It’s been humbling and inspiring.

We want to be your trusted partner in self-care, offering beauty tools and tips that help you feel your best without compromising your health. At Glow Kit Co, it’s not just about how you look. It’s about how you feel, naturally.